Makassar, S. Sulawesi (ANTARA Sulsel) - The Tourism Office of South Sulawesi province is promoting Tana Toraja at Bali Beyond Travel Fair (BBTF) 2016, being held from June 23-25 in Nusa Dua, Bali.

"Beyond Bali Travel Fair 2016 is the largest travel exhibition in Bali, and is mainly selling Toraja's tourism potentials," the Head of Promotion and Marketing at the Tourism Office, Devo Gaddafi, said here on Thursday.

Toraja culture, he informed, is on display at the tourism event. "The Toraja booth is very prominent at the BBTF, next to the Wonderful Indonesia booth," Devo added.

In addition to Tana Toraja, the South Sulawesi Tourism Office is also introducing other tourist destinations in the province.

"We are promoting `Bira and Beyond and `Makassar and Beyond," he noted.

The participation in the event is part of the Tourism Offices efforts to meet the target of attracting 8.25 million tourists to South Sulawesi.

"This is an opportunity to promote Toraja and South Sulawesi in the international market. Last year, more than two thousand buyers and sellers had attended the event and made transactions worth US$512 million," Devo remarked.

Toraja district in South Sulawesi province is a picturesque mountainous region, home to an indigenous group known as the Torajans.

In addition to the business event, BBTF 2016 also organizes travel packages for some participants, including for the platinum buyers, to four tourist sites in Banyuwangi (East Java), Komodo (East Nusa Tenggara), Lombok (West Nusa Tenggara), Tanah Toraja (South Sulawesi), North Bali and Bangli (Bali).